Thursday, May 17, 2007

Top Ten Worst Reasons to Become a Coach and Ten Clean* Reasons

People ask me every week to help them become coaches. I always want to know their real reasons for joining this fantastic profession, because over the years, I’ve seen a lot of coaches who had a miserable time building their businesses. Very often those coaches had fallen prey to one of the following misconceptions about coaching (which are frequently perpetrated by coaching schools – even the ones that are accredited.)  

Read entire blog post at the Coaching Blog.


2 comments:

Ankhara said...

Hi Julia
Thanx for sharing your top 10 reasons for becoming a coach. I was inspired by them and they resonated deeply with me. Having been on a few introduction to coaching workshops, I've been dismayed about how strong a focus there has been on money and how little on spirituality. The deepest form of empowerment for me is when you get to the place of knowledge that you are a spiritual being having an earthly experience and by definition your divinity means that whatever you have created in your life you can uncreate. This perspective gives us absolute certainty that the client knows the answer to the puzzle he or she is seeking to solve. I think that is hugely empowering for the coach and coachee. I fell in love with coaching after someone hunted me down ( following some leadership training) and insisted I coach them. I'd been toying with the idea but hadn't done anything to identify a training programme. With only the most basic of training I managed to help the client take themself from a pattern of should to this is where I REALLY want my life to go. It was a joy to behold and I look forward to being highly skilled at coaching ( don't realy like the term Master coach !) and my own further spiritual and personal development.

Unknown said...

You are so right, Ankhara! And it's funny about those coaching workshops that emphasize money over spirit or even just enjoyment: A lot of the coaches who take them, wind up feeling deprived or even lied to, because they thought the money would just roll in - and it doesn't, especially if you're chasing it.

Kudos to you for attracting a client even before you knew you were a coach - and helping them find what they truly do want! THAT'S how to build a thriving business!

When you go into coaching with clean reasons, money is less of an issue, because you're not making assumptions about how much money *should* be coming your way. Assumptions lead to fear and frustration - which drive clients away.

When you're just embracing your own values and putting yourself in service to others, people beat a path to your door.

Cool!