Can Advertising Be Conscious?

Hey - Long time no post! Just wanted to share this, tho! It's from the conscious advertising agency, "the experiment". Do you think "conscious advertising" is an oxymoron? Well, that is just sooooooo 20th Century!
For the curious: check these questions: http://www.the1101experiment.org/intro.html and view these cool videos: http://www.the1101experiment.org/