Did Coaching Go Mainstream Without You?

I've been at odds with all the experts on this one for years and I read it again in Andrea Lee's book, Multiple Streams of Coaching Income, recently (which I recommend, btw).

Everybody who knows anything about coaching knows that coaching hasn't gone mainstream, yet, but when it does, it'll be really BIG. Have you heard that one?

Guess what? Coaching already went mainstream!

How do I know? Read entire article at the Coaching Blog.