Excellence = Success.
Maybe it's not quite that simple, but when you take all the skills a successful coach has, from coaching skills to marketing skills, you find that the more excellent the skills, the more success the coach is likely to enjoy.
Yes, I know, even a mediocre coach with great marketing skills can be successful. But an excellent coach with great marketing skills will trump the mediocre coach in the long haul...Read entire post at the Coaching Blog.